BACKGROUND

My name is Marjolein Oyen and I am the founder of OrangeMatters. I am passionate, pragmatic, collaborative, curious person with a firm belief in possibilities. I currently live in Singapore and previously in China, Germany and The Netherlands. Living and working abroad has stimulated the development of my curiosity to genuinely understand people, culture and context. Also, I love making connections and bringing people together.

My passion for marketing, people, and cultures together with my international exposure have shaped who I am today. In my professional life I have had the pleasure to work in the international arena on both global and local challenges. Meeting and working with an array of nationalities and cultural beliefs.

EXPERIENCE 

The best part of my professional career I have been working for Philips Consumer Lifestyle. My last role was Global Head of Marketing for the Kitchen Appliances business, managing teams in Amsterdam, Hongkong and Shanghai. Food is made with appliances and as food is extremely local, combining a good understanding of the local consumer needs, with the advantages of keeping global scale where possible, was crucial for the success in my business.

I have a passion to really understand my target audience. What they want, need and then defining how you can address their needs best. Next to that, I bring plenty of experience in using these insights to create seamless user experiences and meaningful innovation roadmaps. 

One of the things I am most proud of is the growing of the Philips Airfryer business. Which together with my team, I have built from its initial stage to a multimillion Euro business, as the undisputed global #1. As you can imagine this required many innovation roadmap sessions, tough discussions with different functions on how to come to a minimal viable proposition and running digital accelerators. But also creating personalized customer journeys to maximize consumer excitement, finding the winning local insights for global roll-out, re-inventing business models, connecting with partners and many things more. 

Next to my Consumer Experience at Philips, I also bring my years of B2B2C experience from the Beauty Industry working for the Japanese multinational KAO in Germany.

In the past years I have been focusing some free time on coaching social entrepreneurs in the region and became Vice President of the board of the Dutch Chamber of Commerce in Singapore.   

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